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The research comes from books and articles written about each topic. The facts may have changed with time. For example, who knows if Wal-Mart still forces executives to share a room when traveling. These execs found their competitive advantages in: supply chain, logistics, pricing, quality, innovation, customer service…….and beat the competition over the head with it. Some firms had these competitive advantages at one time, but lost them.
You may know a few of these stories but missed the interesting details. In any case, I’ve compressed these corpotare adventures into one page each. So what the hell, read them all. Celebrity Companies.
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