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Famous Companies & Executives.
How They Got That Way

This section reports on companies & executives you love or love to hate. They’re all names you know. Reading a business case study better exemplifies the principles to be successful…..at least thats my experience.

We’ll take a look at Toyota, UPS, Dell, Wal-Mart and others. We may review their history or valuable lessons learned.

The research comes from books and articles written about each topic. The facts may have changed with time. For example, who knows if Wal-Mart still forces executives to share a room when traveling.

These execs found their competitive advantages in: supply chain, logistics, pricing, quality, innovation, customer service…….and beat the competition over the head with it. Some firms had these competitive advantages at one time, but lost them.

bill & steve


You may know a few of these stories but missed the interesting details. In any case, I’ve compressed these corpotare adventures into one page each. So what the hell, read them all.

Celebrity Companies.
And The Nominees Are…..

It's Not Called Wal-Mart For Nothing.

Moving Forward With Toyota

Apple. If Only Bought Calls In 2004!

The Netscape Story. Enjoy The Flashback.

Gatorade. Is It In You?

UPS. Why Brown Looks Good.

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